What Is Obama's Story?

By Dave Johnson, Seeing the Forest

Almost every single thing Palin said in her speech the other night turns out to be just a lie -- and it doesn't matter. She now has 58% favorability among the public. And she has a story. Within a day of the Palin announcement a well-informed, liberal, Democratic, pro-choice friend told me that Palin is "a reformer" -- "just like McCain."

Here is what the Republicans understand: facts don't matter, stories do. So knowing this, they just lie and say anything they want as long as it reinforces the story. How do you fight this? Getting bogged down refuting the lies can never work because they'll just make up a ton more lies for you to refute and you can't keep up. Meanwhile, they keep reinforcing the story while you're mired in the refutation. This is why almost every single thing Palin said in her speech turns out to be just a lie. But look how her STORY has taken hold! The story overcomes all the lies, even though the entire story is based on the lies.

The Obama campaign was the beneficiary of just such a story during the primaries. Obama became the great progressive transformation that we all want, while Hillary came to represent the past. She became NAFTA and DLC and lobbyists. Once these stories took hold there was nothing at all Hillary could do about it. Everything started to reinforce it. "Experience" came to mean "Bill" which meant the past.

THAT is how a story works. Facts just get in the way. (NOTE I am not saying that Obama's story was based on lies, I am saying the power of a STORY took over and swamped Hillary.)

This is the power of - and the reason for - the "elite" storyline they are trying so hard to establish. If it can take hold there is nothing that can be done about it. So far it is just a little bit too unbelievable. But we have seen how they have tried to tell one story after another, to see if one sticks.

So what IS Obama's STORY today? The FISA swing and a few things like that got rid of the "great progressive transformation" story that won the primaries. What does he represent and how do we drive the new story? How do we establish a negative story about McCain that sticks?

Remember how at the end of the Kerry campaign people still were saying that they didn't understand what Kerry and the Democrats were about, were for, etc? They were saying that there was no story.

What is the Obama story, in a sentence? McCain is the maverick who will change Washington, and so is Palin-the-reformer. That is a story. It is a story because they said it is.

What is the Obama story?

How about: Tough, smart leader who will energize America through innovation and economic opportunity for hard-working Americans of all classes and backgrounds.

Secondary story: The candidate who understands the need to promote sustainable practices and environmentally sound policy.