The River

Thursday, July 29, 2004

Kerry’s speech

If I had turned in a piece like that, my boss would have ripped it to shreds. Tighten it up. Too many vague generalities. What are you trying to say? Back up your benefits with facts. There’s no flow, no theme. What’s the take-away? What’s it clock in at? An hour? That’s too long. Even an hour of Bill Clinton gets to be a bit much.

Remember you’re working with Kerry. He can’t modulate; it’s all a dull drone with him. With a long speech, it will be obvious he’s up there just trying to get to the end.

Read Clinton’s speech again, that’s your template. Clear points, digestible sections, room to relax and breathe, show some humanity, before moving in for the kill.

C’mon. Think like a prize fighter. Lean and mean and a sweet smile. Don’t come in all flabby and worried they might not like you. Show up ripped and on your toes. They’ll thank you for it.

I’m sorry, but this is garbage. I know you can do better.

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