Detournement

I heard part of a report on NPR the other day. Something about the Hell’s Angels. Some members of the motorcycle club were arrested after a two-year undercover investigation.

The report stated that there was a human side to the Hell’s Angels. As an organization, they do good deeds, Toys for Tots or something like that.

Then the person being interviewed said,

don’t be fooled. It’s a public relations/marketing effort. This is a conscious effort to be viewed in the public mind as other than what many of them are, and that is criminals.